The platform is designed for tech enthusiasts exploring new digital experiences, individuals eager to earn through online engagement, and advertisers seeking innovative ways to connect with audiences. It also appeals to crypto users looking for practical token utility, FinTech advocates interested in equitable wealth distribution, and early adopters of blockchain technology. The visual approach draws from modern, user-centric design principles — emphasizing simplicity, clean aesthetics, and intuitive navigation.
CoinBuck began as an internal idea to reward users with tokens for completing tasks and engaging in airdrops. The design challenge lay in presenting this concept with clarity and transparency, using a clean, modern interface. After finalizing the structure, only minor content tweaks were needed before stakeholder approval and a swift launch. Though the content has evolved, the original design framework remains intact.