I designed a clean, user-friendly interface for a decentralized Forex and crypto trading platform built on blockchain aimed at tech-savvy traders who value 24/7 access, high leverage, and security. The visual language draws from a cool-toned palette, using deep blues to evoke trust and clarity. As part of the BuddyEx expansion into this space, I also crafted a new logo that balances the brand’s legacy with its forward-looking identity in the crypto and Forex markets carefully choosing colors, fonts, and graphic elements that reflect both tradition and innovation.
BuddyEx, the parent company of BFFX, set out to bridge the gap between Forex and crypto trading. I led the design of a minimal, trust-driven interface, backed by research into industry inefficiencies and user needs. The site reflects clarity, professionalism, and purpose a visual foundation for BFFX’s mission to reshape trading through blockchain. With stakeholder approval in place, we now await product completion to bring the platform live.
